The birth of Suomy is definitely a typical story of the Italian family.
Having worked for a long time in Yamaha, Umberto Monti, founder of Suomy, decides to commit in a different way. The helmet is his passion and becomes the first distributor for Europe of Bell helmets and then for the Japanese DIC helmets. However, the true feeling that passionate him is the Made in Italy. He involves the two brothers, Valter, the motocross rider, and Maurizio, nuclear engineer and the three together share their tasks and create Suomy, a completely Italian brand, but sounds Japanese. From the very beginning, with its fluorescent red ”dot ”, becomes unmistakable and unique on the heads of the riders.
Sponsorships for Suomy have always been the way to develop products.
A direct contact between the company and sportsmen, the improvement of the product following the suggestions of the athletes and suggestions must be a lot, in order to mix the different needs and make the product as much universal as possible.
Given the winning DNA of Suomy, the choice of the athletes is definitely the one that provides and keep on providing the best visibility to the brand with the red fluo “dot ” always on the podium.
In cycling, big entry with the Lampre-Merida Team.
A winning choice, a nice brand, aggressive and racy, combined to a spasmodic search for quality.